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Odds Studio created an identity for graphic designer Reinold Lim which reflects her minimal and whimsical work. Odds is based in Singapore.

Reinold Lim’s new identity encapsulates a blend of artsy beyond formality. Reflecting significantly on behaviours and futurism, the visual identity revolves around a scenic interpretation and display of the space of future. A criss crossing between attitudes meets futurism and delicate metaphors. The identity escalates with detailing accompanied by elegance. These geometric markings represent infinite connections and in relation to the designer’s ideologies of futurism. The brand carries a simple yet strong and stable form of release of scenic space and minimal waste caught in motion.