Aesthete Curator : Lou Dungate 03Aesthete Curator : Lou Dungate 04Aesthete Curator : Lou Dungate 01Aesthete Curator : Lou Dungate 02

Art and design direction studio Surface and Form created this understated elegant
identity for the knitwear company Lou Dungate. They are based in London, UK.

The Lou Dungate identity is rooted in the brand’s passion for hand craft. Taking inspiration from the nature of knitting we developed a bespoke monogram mark that brings a contemporary allure to an otherwise heritage branding device. In application, the mark utilises the combination of emboss (raised/weave) and deboss (sunken/weft) to further ground the concept to the nature of knitting.