A colorful and diverse approach to the 2012 Jewish International Film Festival by Studio Round.
The aim was to reposition the festival as a contemporary, forward-thinking selection of international Jewish films, and move it away from its stereotypes. The concept was centred around the idea of different worlds colliding, the contemporary and traditional, and the thought-provoking, diverse selection of films. What resulted was something not so kosher — an identity that reflected the new vision and passion for the future of the festival; a platform for discussion and dialogue, a celebration of diversity, and new ways of looking at Jewish film.
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