Forty-one logos produced by designer Mark Bloom of Mash Creative in his fourteen years in the industry are showcased in his first published book 14/41. Includes five golden rules of logo design and an insight into how he approaches an identity brief, only £14.41.
When designing logos I always try to adhere to a particular set of rules – they are as follows:
Less is more – Some of the most recosgnised brands in the world use a simple marque or logo type – think how simple the Nike tick/Swoosh is.
If in doubt – simplify! (see rule No.1) Strip away anything that may make the logo look fussy or overly complicated.
Will the logo remain timeless. A good logo for me should remain timeless, it is all to easy to design to a trend but a logo should have longevity.
Scalability – Consider how the logo will look small (on a website for example) and large.
If it works in black it should work in any colour.
I hope you enjoy!
Cheers, Mark Bloom (Mash Creative)